WildlifeDirect Wins ‘Innovation in Conservation’ Award

WildlifeDirect Wins ‘Innovation in Conservation’ Award

Nairobi, 02 December 2009 – Mongabay.com announced on Tuesday that WildlifeDirect is the winner of the Innovation in Conservation Award for 2009. According to Mongabay, “The prize, which includes a cash donation and prominent placement on the mongabay.com web site and newsletter for the month of December, is granted each year to an organization using an unconventional and highly effective approach to conserving forests and biodiversity.”

The Kenya-based conservation charity, WildlifeDirect, was recognized for its work of promoting and raising funds for conservation through blogs by rangers, scientists and community conservation groups in Africa, Asia and South America. “We’re thrilled to win Mongabay’s Innovation in Conservation Award,” said Paula Kahumbu, Executive Director of WildlifeDirect in a Mongabay article published by Mongabay’s founder Rhett A. Butler.

WildlifeDirect founder and Chairman, renowned anthropologist and conservationist, Dr Richard Leakey, was particularly happy about this award. “Recognition from Mongabay through the Innovation in Conservation award is very much appreciated during these difficult times. WildlifeDirect is doing exactly what it promised – helping field based conservationists to be able to stay at work and keep our endangered species safe even during difficult economic times.” he said.

Mongabay.com, which aims to raise interest in wildlife and wildlands while promoting awareness of environmental issues has featured several articles originating from WildlifeDirect’s bloggers and continues to support WildlifeDirect in raising the profile of the blogs. Mongabay.com is considered one of the leading conservation news sites in the Internet.

Previous winners of this prize include Health in Harmony from the Island of Borneo in 2008 and the Amazon Conservation Team of Brazil in 2007.

This prize comes at a time when WildlifeDirect is going through a tough financial period and struggling with continued optimum performance during these hard economic times. With the exposure afforded by the millions of Mongabay.com readers, it is likely that WildlifeDirect will receive a fundraising boost that could bring the much needed funds for conservation work and for paying WildlifeDirect’s bills.

For the purpose of this release:
Rhett A Butler’s article on Mongabay is to be found here:
http://news.mongabay.com/2009/1201-wildlifedirect_award_2009.html

Dr Paula Kahumbu’s reaction to the prize is posted here:
http://baraza.wildlifedirect.org/2009/12/02/wildilfedirect-wins-mongabay-award/

Rhett A Butler of Mongabay.com can be contacted on: mongabay@gmail.com

Dr Paula Kahumbu of WildlifeDirect is available for interviews. Email her: paula@wildlifedirect.org

For general inquiries contact:
Samuel Maina maina@wildlifedirect.org

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